Video Editing

How to use brand kit in Clipchamp

Updated April 15, 2024

Heads up! This content is relevant for Clipchamp for personal accounts. Try this link If you're looking for information about Clipchamp for work accounts.

Clipchamp is a free online video editorTry for free
Share this post
Hình ảnh trừu tượng hai logo có chữ cái “Aa” ở trên

From demo videos and sale promos to long-form tutorials and intro videos, elevate your video content with personalized colors, fonts, or even add a watermark or logo to video using the helpful brand kit feature.

Store all of your branded assets in the one place to create consistent content while standing out from your competitors in no time. Read on to explore everything you need to know about using the brand kit feature and adding a logo to video in Clipchamp

Where to find the brand kit feature

Find the brand kit from the homepage 

Inside the video editor homepage, click on the brand kit tab to access your brand logos, fonts, and colors. Please note that the brand kit feature is exclusively available to Premium Clipchamp subscribers.

Hình ảnh bộ nhận diện thương hiệu trên trang chủ.

Find the brand kit inside the editor

Inside the video editor, click on the brand kit tab on the toolbar to locate brand logos, fonts, and colors. Please note that the brand kit feature is exclusively available to Premium Clipchamp subscribers.

Hình ảnh bộ nhận diện thương hiệu đang được mở trong Clipchamp.

How to add logos, fonts, and colors to the brand kit

To add logos, fonts, and colors to your brand kit, users require a Clipchamp Premium subscription. Either upload your branded assets to the brand kit via the homepage or from inside the editor using the brand kit tab. This tutorial will showcase adding branding via the homepage.

Step 1. Add brand logos

Click on the add logos button to select your logo from your computer files. Your computer files will automatically open. Select your logo, then click on the open button.

Note: All logos must be a PNG, JPEG or SVG file types with a maximum size of 10MB.  

Hình ảnh một người dùng đang nhấp vào nút thêm logo.

Step 2. Add brand fonts

Click on the add fonts button to upload your customized fonts. A new font option will appear. Click on the drop down arrow to select an existing font or import your own font file. You can rename your font by clicking on the three horizontal dots then clicking rename.

Note: All fonts must be OTF, TTF or WOFF. file types with a maximum size of 10MB.

Hình ảnh người dùng đang bấm vào nút thêm phông chữ.

Step 3. Add brand color palette

Click on the add palette button to upload your personalized color palette. Next, click on the plus (+) button to add a color. Here, you can type in a Hex code, select a color from the color picker, or choose an existing color option using the palette button.

Hình ảnh người dùng bấm vào nút thêm bảng màu.

How to add a logo, font, and colors to your video

Step 1. Click on the brand kit tab on the toolbar 

To use the brand kit, click on the brand kit tab on the toolbar. Here, you will be able to add logos to video, use brand fonts, and colors.

Hình ảnh bộ nhận diện thương hiệu đang được mở trong Clipchamp.

Step 2. Add your logo to video  

To add a logo to video to create a watermark effect or video overlay, drag and drop your logo onto the timeline above your video clip or click on the + button to add to the timeline.

Hình ảnh người dùng đang thêm logo vào đường thời gian.

Next, to make your logo a watermark, use the transparency option inside the adjust colors tab on the property panel. Click on the adjust colors tab then drag the transparency slider to the right to increase the transparency.  

Hình ảnh thanh công cụ nổi được khoanh tròn.

To edit the size and location of your logo by dragging in and out the corners to resize, or freely click to move the logo around the video preview screen. 

Hình ảnh người dùng chỉnh sửa độ trong suốt của logo.

Don't forget to edit the duration of your logo to match the length of your video. Drag the green handles to the right to increase the length, or drag the green handle to the left of the timeline to decrease.

An image of a user extending the length of the logo asset on the timeline.

Step 3. Add personalized font to video

To use your customized font, just add a text animation to your video. Click on the text tab on the toolbar, then drag and drop a title onto the timeline.  

Hình ảnh người dùng đang bấm vào tab văn bản và thêm văn bản vào đường thời gian.

To edit the font of your motion title, click on the text tab on the property panel, then click on the drop down arrow to select your brand kit font. Your brand kit font will be at the top of the fonts list.

Hình ảnh một người dùng đang chỉnh sửa phông chữ bằng phông chữ của bộ nhận diện thương hiệu.

Step 4. Add brand colors to video

To change the color of your text with your brand color palette, click on the text tab on the property panel. Next, click on the color button.

Hình ảnh người dùng b  ấm vào nút bảng màu.

Inside the color options, select a color from the brand kit color palette. Your text will automatically change color to your selected brand kit color.

Hình ảnh người dùng đang chọn màu cho bộ nhận diện thương hiệu.

For more help, check out our help article.

6 reasons to add logos and branding to videos

  • Build brand recognition, identity, and make your promotional videos stand out on social media.

  • Make demo videos and explainer videos more professional and on-brand.

  • Generate trust and credibility on all video content by adding personalized branding.

  • Keep YouTube videos consistent and aesthetic with branded intros and outros.

  • Encourage viewers to take the next step in marketing videos by adding logos and strong CTA text.

  • Make slideshow videos and podcasts identifiable and consistent using branded font and colors.

Frequently asked questions

Who can use the brand kit in Clipchamp?

The brand kit feature is exclusive to paid Clipchamp subscribers. Free Clipchamp users can still add logos to videos, but they will be required to import a PNG or JPEG image to the media tab.

Can I add multiple logos to my brand kit?

Paid Clipchamp subscribers can upload unlimited assets to the brand kit if you have multiple different branding options, but we suggest less is best.

How do I add a logo to an entire video?

To add a logo to video, drag and drop the logo asset onto the timeline. Make the duration the same as the video duration by dragging the green handles. Don't forget to edit the transparency to make your logo a watermark.

Easily create consistent and recognisable videos for your brand with the help of the brand kit. For more ways to elevate your video content, check out audio editing hacks.

Start editing today with Clipchamp for free or download the Clipchamp Windows app.  

More from the Clipchamp blog

How to make a time lapse video easily

April 11, 2024
Time lapses are an artistic video style where you can literally see time fly by…

How to color correct a video online

March 7, 2024
Are your video clips too dark, over exposed, or lacking color? Say goodbye to uneven…

How to enhance your video quality

March 6, 2024
Want to improve your video’s quality by adjusting colors, brightness, and saturation?…

Start creating free videos with Clipchamp